By Integrated Marketing Platform | March 18, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,
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MARKETING STRATEGY
14 Mega-Trends In Marketing Right Now
There are a lot of forces rocking marketing these days, and they don’t all start with AI. Full Story: Forbes
Why And How Local Businesses Should Use Video In Their Digital Marketing
Learn how local businesses can benefit from video digital marketing. Full Story: Search Engine Journal
How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. Full Story: Forbes
Google Announces Meridian, A Marketing Mix Modeling Tool
Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. Full Story: Forrester
The Ethical Dilemma Of AI In Marketing: A Slippery Slope
Artificial Intelligence has revolutionized the marketing landscape, offering businesses unprecedented insights into consumer behavior and preferences. Full Story: Forbes
11 AI marketing tools your team should be using in 2024
Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Full Story: sproutsocial
SOCIAL MEDIA
20 Awesome Examples Of Social Media Marketing
Successful social media campaigns have one thing in common: They provide value to their audience. Full Story: Search Engine Journal
How AI Is Reshaping Social Media Platforms And 5 Tips For Success
In the dynamic landscape of modern society, the utilization of social media platforms is surging at an unprecedented rate. Full Story: Forbes
How These 2 Social Media Growth Opportunities Will Transform Business in 2024
Social media platforms are great tools for “listening” to ongoing conversations to understand what is important in your community. Full Story: Entrepreneur
The Best Social Media Marketing Tools to Work With in 2024
Social media marketing is one of the fundamental pillars of a successful marketing strategy. Full Story: Solutions Review
New social media features and updates to know this week
Updates from X, Reddit, Google and more. Full Story: PR Daily
SEARCH ENGINE
Here’s the SEO Combination You Need to Win Google’s Algorithm
For an online presence that delivers results and high rankings long term, Full Story: Entrepreneur
Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed
Google’s March 2024 Core Update deindexes hundreds of websites so far, Full Story: Search Engine Journal
Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land’s SearchBot for tips on choosing blog topics that will boost a website’s visibility in Google search results. Full Story: Search Engine Land
Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results
It’s often the smart use of SEO, now supercharged with AI, particularly in keyword optimization. Full Story: Entrepreneur
Avoiding Common SEO Mistakes: The Comprehensive Guide
With the help of SEO, ventures are successful in getting to the top of the search engine rankings. Full Story: BBN Times
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. Full Story: Search Engine Land
MOBILE MARKETING
Google unveils new ad tools and updates for mobile app developers
Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.” Full Story: Search Engine Land
Best mobile app development software of 2024
Develop apps for your own business. Full Story: techradar
The Future of Mobile App Development with Edge Computing: Emerging trends, potential challenges, and opportunities
Edge computing is a framework that brings mobile apps near to data sources like IoT devices. Full Story: Analytics Insight
EMAIL MARKETING
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. Full Story: PYMNTS
The Best Email Marketing Software for 2024
Whether you want to send your customers ads, surveys, newsletters, or special offers, Full Story: PC
E-COMMERCE
What Is Shopify & How Does It Work?
Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Full Story: Forbes
Maximizing ROI: The Impact of Video Marketing on E-Commerce Revenue
Video marketing has taken the e-commerce world by storm, Full Story: TechBullion
New Ecommerce Tools: March 12, 2024
Every week, we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. Full Story: PracticalEcommerce
Why evolving customer preferences are forcing brands to re-evaluate their e-commerce platforms
Thirty-seven trillion dollars. It seems like an unfathomable number, Full Story: USA Today
MARKET RESEARCH
The Future of Market Research: Navigating the Knowledge Gap
Market research professionals are standing at the precipice of a revolution. Full Story: MediaVillage
How to augment market research and glean customer insights with AI
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Full Story: Martech
WEB DEVELOPMENT
What is a Website Title: A Clear Explanation
What is a website title? A website title is a brief, descriptive text shown in browser tabs and search results, crucial for SEO and user orientation on the web. Full Story: Serchen
Why is PHP Still a Popular Server Language in the World?
The Enduring Popularity of PHP: Exploring Its Continued Relevance as a Server-Side Language. Full Story: Analytics Insight
Top 20 Best Programming Languages To Learn in 2024
Once upon a time, the world of computer programming was a mysterious and exclusive place. Full Story: simplilearn
The Evolution of Web Interfaces: Balancing Aesthetics and Functionality in Frontend Development
Since the introduction of the internet and web pages in the 1990s, interfaces have become increasingly prevalent in our lives. Full Story: Hackernoon
Top Programming Languages for Cyber Security Mastery
Explore these top programming languages for mastering your cybersecurity skills. Full Story: Analytics Insight
MARKETING AUTOMATION
How AI is Changing Prospecting for Sales and Marketing Teams
As artificial intelligence continues to evolve, it’s no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. Full Story: MarketScale
Can AI Be Used to Generate Marketing eBooks?
Are you poised to transform how you craft marketing eBooks? Full Story: readwrite
ANALYTICS & BUSINESS INTELLIGENCE
Unlocking Business Intelligence
This is where the power of next-generation data grids comes into play, transforming the way businesses approach analytics and decision-making. Full Story: The Boss Magazine
AI for Business Development: 3 Ways to Grow SMBs Using AI
The year 2023 can aptly be summed up as a year of exploration, with the remarkable debut and early applications of generative artificial intelligence (AI). Full Story: allBusiness
BRANDING AND DESIGN
20+ Graphic Design Statistics That You Should Know in 2024
Graphic design is the essence of visual representation. Full Story: G2
Unleash Your Creative Potential with Canva: 5 Essential Features to Discover
Designing eye-catching visuals is an essential skill in today’s digital world, Full Story: Technomosis
10 Best AI Photo Editing Tools
In the ever-evolving landscape of digital imagery, AI photo editing tools offer an array of functionalities that transform the art and efficiency of photo editing. Full Story: Unite.Ai
VOICE STRATEGIES
Amazon Alexa vs. Google Home: Which assistant should you pick in 2024?
Who wins the battle for the best smart voice assistant? Full Story: Good Housekeeping
How to make Siri read incoming messages in multiple languages
With iOS 17.4, Apple released new emojis, a host of major changes to how the App Store works in the European Union, and transcripts for the Apple Podcasts app. Full Story: BGR
How to remotely control your Alexa smart speaker or smart display
As sensitive as the far-field microphone on your Amazon Echo speakers is, you can’t always be close enough for Alexa to hear you. Full Story: Android Police
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