By Integrated Marketing Platform | February 19, 2024 | Uncategorized,
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MARKETING STRATEGY
The Making Of A Power Duo: Sales And Marketing Successful Annual Planning
The alignment of sales and marketing teams is not just beneficial; it’s essential. Full Story: Forbes
Six Challenges Businesses Must Overcome in the Era of Relationship Marketing
Consumer behavior has changed dramatically in recent years. Full Story: MartechSeries
14 Tips for a Successful Video Marketing Strategy
The power of video lies in its ability to connect with and engage audiences. Full Story: Small Business Trends
Do You Need a Marketing Strategy Refresh?
Marketing is no longer just the tactics you use to grow your brand, but a holistic strategy that grows with your business. Full Story: allBusiness
3 practical tips to improve AI integration into a marketing strategy
Artificial Intelligence (AI) can be a game-changer in today’s ultra-competitive business landscape that assists brands in breaking through the clutter while streamlining day-to-day tasks. Full Story: Bizcommunity
SOCIAL MEDIA
13 Tips For Responding To Negative Feedback On Social Media
No matter what type of business you run or how well you run it, it seems no business is safe from negative comments on social media. Full Story: Forbes
The Role of Social Media Apps in Business Marketing
Social media apps are a blessing to the business community because of how they improve marketing campaigns. Full Story: Newswatch
How to Create a Facebook Marketing Strategy: The 14 Best Strategies
Facebook marketing strategies play a huge part in the digital landscape. Full Story: Small Business Trends
SEARCH ENGINE
Mobile SEO: Tips & Best Practices
If you were to add up the total number of hours per day that you spend staring at your mobile device, it’s reasonable to assume that the number would be fairly high. Full Story: Forbes
Google PageRank Explained For SEO Beginners
Even if you believe that search has moved on from PageRank, it likely remains embedded in many of the search giant’s systems to this day. Full Story: Search Engine Journal
Don’t Underestimate The Power Of Google SEO For Client Acquisition
Whether you work in public relations or another industry, clients are the name of the game. Full Story: Forbes
How To Optimize Website Architecture For SEO
Elevate your SEO game by prioritizing website architecture – the often overlooked powerhouse for organic performance. Full Story: Search Engine Journal
AI Tools for SEO Keyword Intent
Optimizing for searchers’ intent has always been key for top organic rankings. Full Story: PracticalEcommerce
MOBILE MARKETING
Nine key benefits of React Native app development
There are many reasons why using React Native is becoming popular with developers. Full Story: LondonLovesBusiness
5 Things You Need To Do On Facebook For The New Year
If you are planning your New Year’s resolutions, one of your goals ought to be making sure your various online accounts are in tip-top shape. Full Story: SlashGear
DIGITAL SIGNAGE/ SCREEN MEDIA
How innovative signage solutions are transforming advertising
The advertising landscape is constantly evolving, embracing innovative methods to capture the attention of an increasingly discerning audience. Full Story: BusinessManchester
EMAIL MARKETING
Reviving B2B Email Marketing: Strategies For The Digital Age
Email marketing isn’t dead at all, but now more than ever, many marketers struggle to figure out how it fits into an effective marketing strategy. Full Story: Forbes
Email marketing 101: The five basics
Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. Full Story: Martech
E-COMMERCE
E-Commerce Strategy: The Ultimate Guide
Even if you have the best product or service, there’s no guarantee your e-commerce store will succeed. Full Story: Forbes
2024 Predictions: Ecommerce and retail
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase. Full Story: Martech
The Art Of Integrating Web3 Into Traditional E-Commerce Platforms
The fusion of Web3 with e-commerce marks a significant milestone in the evolution of digital commerce. Full Story: Forbes
WEB DEVELOPMENT
Top 10 Object-Oriented Programming Languages to Learn in 2024
In the dynamic landscape of technology, programming languages play a pivotal role in shaping the future of software development. Full Story: Analytics Insight
Pros and Cons of Free Web Hosting: Is It Worth the Risk?
In 2023, a web presence has become an indispensable aspect for individuals and businesses alike. Full Story: TechRound
TypeScript Triumph: Shaping Careers in Frontend Development
In the ever-evolving landscape of web development, TypeScript has emerged as a powerful ally, Full Story: Analytics Insight
The role of SQL in modern database management systems
Structured Query Language, or SQL as it is more often known, is the foundation of modern database management systems in information technology. Full Story: Scottish Business News
Discussing the Concepts and Benefits of Using Reactive Technologies like React in Website Development
Since the digital tapestry undergoes constant transformation, Full Story: OTS News
MARKETING AUTOMATION
The Transformative Impact of Artificial Intelligence on Digital Marketing
In the ever-evolving landscape of digital marketing, Artificial Intelligence (AI) has emerged as a game-changer. Full Story: Medriva
How AI’s ‘describe and done’ can revolutionize your work
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. Full Story: Martech
ANALYTICS & BUSINESS INTELLIGENCE
8 Alternatives to Power BI for Empowering Non-Tech Teams
Here are the best Power BI alternatives that are easy to use and suitable for non-technical teams. Full Story: Analytics Insight
AI Vs Marketing Agency: What Should Your Business Choose?
In business, staying ahead in the competitive landscape necessitates strategic and effective marketing. Full Story: Analytics Insight
BRANDING AND DESIGN
Personal Branding: A Guide to the Basics and Fundamentals
Personal branding can be perceived as being incredibly complex, Full Story: nextbigwhat
7 Free AI Logo Generators to Get Started
In today’s fast-paced business world, creating a unique brand identity is essential. Full Story: sitepoint
VOICE STRATEGIES
How to Choose Between Alexa and Google Assistant
Voice assistants are a path to efficiency, accessibility, and quick access to information—but first, you have to choose the right one for your household. Full Story: LifeHacker
Amazon’s Alexa: Revolutionizing Smart Home Experiences with Personalized Features
As households across the world embrace the spirit of the holiday season, Amazon is pushing boundaries to make homes smarter, cozier, and more interactive. Full Story: bnn
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