Why PR Should Become A Priority For SMEs—And How To Make It Work

You might already be thinking about it, but with the rise of search generative experience (SGE), companies need to adapt to a new kind of SEO strategy. Full Story: Forbes

Taylor Swift’s PR Strategy: Lessons for Any Brand

Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. Full Story: MarketingProfs

GenAI Is Changing Public Relations Forever, But Not How You May Think

Generative AI is reinventing the way the world works. Full Story: Forbes

How The PR Landscape Has Evolved: A 15-Year Retrospective

2024 marks the 15th anniversary of JSA+Partners, a strategic communications firm I founded what seems like a lifetime ago. Full Story: Forbes

Navigating The 2024 PR Landscape: Key Trends And Opportunities To Watch

One of the thrilling aspects of working in public relations and communications in the 21st century is that you have to adapt and react to a constantly changing environment. Full Story: Forbes

The Future Of PR Is Flexible Work Options

Since the pandemic, our day-to-day business and personal interactions have demanded more care, Full Story: Forbes

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Full Story: Entrepreneur

Understanding Digital Public Relations: How To Maximize The Connection Between PR And SEO

A public relations strategy is crucial for managing a reputation, increasing awareness and building credibility. Full Story: Forbes

How to Align Your PR and Marketing Strategies to Get More Out of Both

A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier. Full Story: Entrepreneur

What Are The Top PR Trends For 2024?

In 2024, PR professionals can expect another year where the industry evolves. Full Story: Forbes

What is digital PR for SEO?

Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO. Full Story: Search Engine Land